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Homes for Sale Brentwood TN | Brentwood TN Real Estate | Gennifer MallardHomes for Sale Brentwood TN | Brentwood TN Real Estate | Gennifer Mallard

Gennifer Mallard
Realtor, Real Estate Broker

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(615) 473-5973 Direct
(615) 371-1544 Office
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wo days after the home hit the market it sold

wo days after the home hit the market it sold
Sold a Single Family home in 2016 in McEwen, Franklin, TN
May 17, 2017
    

Recently we listed our home for sale with Gennifer Mallard. Two days after the home hit the market it sold. It was not a hot market that sold the home. It sold because of Gennifer’s prep work, analysis and strategy. We had listed our home the previous summer; but I listed it in August, which was too late, priced it to high and then the market slumped. Few people looked at our home and there were no offers.

My neighbor, a very sharp businesswoman recommended we try Gennifer. So in April we relisted with Gennifer who is the General George Patton of relators. Within a day we had an outstanding comparative analysis of the true worth of our home compared to the homes we had to compete against. We also had an analysis of what homes were being built within three-miles of our home, what features they had and the price at which they would be listed.

Gennifer also gave us, what I always insisted on in business, a strategy. She told us when to sell, how to get the best price and how to stage the home for sale. Gennifer gave me a list of thirty items in the home that needed repair or needed to be spruced up. None were really expensive. Some, at first seemed silly. Replace the front door knob. I know the front door is the first focus of a buyer as they enter the home, but really. We could not believe how much better the home looked with new hardware on the front door and as we made the series of changes Gennifer suggested. It was the beginning of a mini-face lift for the home.

We followed General Gennifer’s “advice” on staging the home for sale, cut the furniture by a quarter, moved my office from upstairs to the never used living room downstairs. By the time we were finished we did not want to leave. But we did not need a five-bedroom home with a large yard.

After a month of preparation we listed the home on a Saturday, we had eight people look at the home. More on Sunday and sold it on Monday, after receiving several offers.

So the home did not sit on the market without any lookers and worse without any offers. The home sold in two days.

Our favorite part of the process was working with Gennifer in staging the home. By moving furniture to different rooms and some painting the home took on a new glamor. Friends would come to the home and marvel at the freshness of its appeal.

I am a lawyer by training, have handle thousands of cases and transactions during a forty-year career as a corporate lawyer and if I were recommending Gennifer to a friend, I would say she is one of the business persons I have ever met. And believe me selling a home is a business. She is more than the George Patton of real estate. Gennifer navigates you thought the intricacies of selling one of your most valuable assets. You will not get blind-sided. She is a miracle worker. Try her and if you do not agree, I will buy you dinner.

Oh yes. We will “close” with this. We did not want to buy another home; we wanted to rent a home in a planned community. Gennifer found the home and we leased it for four years, under a lease she negotiated.

Gennifer Mallard, Realtor, Real Estate Broker Franklin TN
DonLGron
https://www.zillow.com/profile/MallardProperty/

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Featured Properties

134 Barlow Dr $649,900

134 Barlow Dr Franklin, Tennessee

4 Beds 4 Baths 3,269 Sq Ft 0.230 Acres

512 Elk Hollow Ct $649,000

512 Elk Hollow Ct Franklin, Tennessee

4 Beds 3 Baths 3,245 Sq Ft 0.340 Acres

122 Riverwood Dr $649,000

122 Riverwood Dr Franklin, Tennessee

4 Beds 3 Baths 3,008 Sq Ft 0.260 Acres

418 Dewar Drive $645,600

418 Dewar Drive Franklin, Tennessee

4 Beds 4 Baths 3,070 Sq Ft Acres

398 Dewar Dr $645,100

398 Dewar Dr Franklin, Tennessee

4 Beds 3 Baths 2,930 Sq Ft 0.240 Acres

308 Liebler Ln $644,900

308 Liebler Ln Franklin, Tennessee

4 Beds 4 Baths 2,726 Sq Ft Acres

3032 Nolencrest Way Lot 109 $643,465

3032 Nolencrest Way Lot 109 Franklin, Tennessee

4 Beds 3 Baths 3,004 Sq Ft Acres

1241 Broadmoor Cir $640,000

1241 Broadmoor Cir Franklin, Tennessee

5 Beds 4 Baths 3,806 Sq Ft 0.280 Acres

471 Franklin Rd $640,000

471 Franklin Rd Franklin, Tennessee

4 Beds 2 Baths 1,874 Sq Ft 4.450 Acres

6006 Farmhouse Dr Lot 131 $640,000

6006 Farmhouse Dr Lot 131 Franklin, Tennessee

4 Beds 3 Baths 2,712 Sq Ft Acres

3007 Ardrossan Dr $639,900

3007 Ardrossan Dr Franklin, Tennessee

4 Beds 3 Baths 3,180 Sq Ft 0.120 Acres

2020 Cabell Dr $639,900

2020 Cabell Dr Franklin, Tennessee

4 Beds 4 Baths 2,821 Sq Ft 0.160 Acres

256 Moray Ct $639,602

256 Moray Ct Franklin, Tennessee

4 Beds 3 Baths 2,831 Sq Ft 0.120 Acres

4001 Oxford Glen Dr $639,000

4001 Oxford Glen Dr Franklin, Tennessee

3 Beds 3 Baths 3,084 Sq Ft 1.040 Acres

3017 Nolencrest Way $637,873

3017 Nolencrest Way Franklin, Tennessee

5 Beds 4 Baths 3,371 Sq Ft 0.270 Acres

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Benchmark Realty, LLC

Gennifer Mallard, Realtor

615-473-5973 Direct

615-371-1544 Office

GenniferMallard@gmail.com

Benchmark Realty, LLC
318 Seaboard Lane, Suite 112
Franklin, TN 37067
License #00292590
Company License #259153

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