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Homes for Sale Brentwood TN | Brentwood TN Real Estate | Gennifer MallardHomes for Sale Brentwood TN | Brentwood TN Real Estate | Gennifer Mallard

Gennifer Mallard
Realtor, Real Estate Broker

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(615) 473-5973 Direct
(615) 371-1544 Office
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wo days after the home hit the market it sold

wo days after the home hit the market it sold
Sold a Single Family home in 2016 in McEwen, Franklin, TN
May 17, 2017
    

Recently we listed our home for sale with Gennifer Mallard. Two days after the home hit the market it sold. It was not a hot market that sold the home. It sold because of Gennifer’s prep work, analysis and strategy. We had listed our home the previous summer; but I listed it in August, which was too late, priced it to high and then the market slumped. Few people looked at our home and there were no offers.

My neighbor, a very sharp businesswoman recommended we try Gennifer. So in April we relisted with Gennifer who is the General George Patton of relators. Within a day we had an outstanding comparative analysis of the true worth of our home compared to the homes we had to compete against. We also had an analysis of what homes were being built within three-miles of our home, what features they had and the price at which they would be listed.

Gennifer also gave us, what I always insisted on in business, a strategy. She told us when to sell, how to get the best price and how to stage the home for sale. Gennifer gave me a list of thirty items in the home that needed repair or needed to be spruced up. None were really expensive. Some, at first seemed silly. Replace the front door knob. I know the front door is the first focus of a buyer as they enter the home, but really. We could not believe how much better the home looked with new hardware on the front door and as we made the series of changes Gennifer suggested. It was the beginning of a mini-face lift for the home.

We followed General Gennifer’s “advice” on staging the home for sale, cut the furniture by a quarter, moved my office from upstairs to the never used living room downstairs. By the time we were finished we did not want to leave. But we did not need a five-bedroom home with a large yard.

After a month of preparation we listed the home on a Saturday, we had eight people look at the home. More on Sunday and sold it on Monday, after receiving several offers.

So the home did not sit on the market without any lookers and worse without any offers. The home sold in two days.

Our favorite part of the process was working with Gennifer in staging the home. By moving furniture to different rooms and some painting the home took on a new glamor. Friends would come to the home and marvel at the freshness of its appeal.

I am a lawyer by training, have handle thousands of cases and transactions during a forty-year career as a corporate lawyer and if I were recommending Gennifer to a friend, I would say she is one of the business persons I have ever met. And believe me selling a home is a business. She is more than the George Patton of real estate. Gennifer navigates you thought the intricacies of selling one of your most valuable assets. You will not get blind-sided. She is a miracle worker. Try her and if you do not agree, I will buy you dinner.

Oh yes. We will “close” with this. We did not want to buy another home; we wanted to rent a home in a planned community. Gennifer found the home and we leased it for four years, under a lease she negotiated.

Gennifer Mallard, Realtor, Real Estate Broker Franklin TN
DonLGron
https://www.zillow.com/profile/MallardProperty/

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Featured Properties

1000 Natchez Road $629,900

1000 Natchez Road Franklin, Tennessee

3 Beds 3 Baths 1,589 Sq Ft 2.180 Acres

7006 Farmhouse Drive lot 37 $628,396

7006 Farmhouse Drive lot 37 Franklin, Tennessee

4 Beds 3 Baths 3,004 Sq Ft Acres

912 Horizon Drive, WH # 2044 $627,900

912 Horizon Drive, WH # 2044 Franklin, Tennessee

3 Beds 3 Baths 2,137 Sq Ft Acres

121 Battle Ave $625,000

121 Battle Ave Franklin, Tennessee

2 Beds 2 Baths 1,343 Sq Ft 0.260 Acres

3062 Nolencrest Way $623,049

3062 Nolencrest Way Franklin, Tennessee

3 Beds 3 Baths 2,683 Sq Ft Acres

201 Moray Court $619,900

201 Moray Court Franklin, Tennessee

4 Beds 3 Baths 2,751 Sq Ft Acres

303 Liebler Lane $619,900

303 Liebler Lane Franklin, Tennessee

4 Beds 3 Baths 2,751 Sq Ft Acres

439 Dewar Drive $609,581

439 Dewar Drive Franklin, Tennessee

5 Beds 3 Baths 2,790 Sq Ft Acres

6027 Farmhouse Drive lot 115 $607,715

6027 Farmhouse Drive lot 115 Franklin, Tennessee

3 Beds 3 Baths 2,368 Sq Ft 0.140 Acres

6013 Farmhouse Dr   Lot 117 $603,524

6013 Farmhouse Dr Lot 117 Franklin, Tennessee

3 Beds 3 Baths 2,250 Sq Ft 0.120 Acres

1309 Pemberton Heights Dr $600,000

1309 Pemberton Heights Dr Franklin, Tennessee

3 Beds 3 Baths 2,704 Sq Ft 0.160 Acres

308 James Ave $600,000

308 James Ave Franklin, Tennessee

3 Beds 2 Baths 1,358 Sq Ft 0.220 Acres

424 Wiregrass Ln $600,000

424 Wiregrass Ln Franklin, Tennessee

3 Beds 3 Baths 2,116 Sq Ft 0.090 Acres

5030 Laughing Brook Ln $599,999

5030 Laughing Brook Ln Franklin, Tennessee

4 Beds 3 Baths 2,615 Sq Ft 0.200 Acres

896 Market St $599,900

896 Market St Franklin, Tennessee

4 Beds 4 Baths 2,979 Sq Ft 0.170 Acres

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Benchmark Realty, LLC

Gennifer Mallard, Realtor

615-473-5973 Direct

615-371-1544 Office

GenniferMallard@gmail.com

Benchmark Realty, LLC
318 Seaboard Lane, Suite 112
Franklin, TN 37067
License #00292590
Company License #259153

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