Recently we listed our home for sale with Gennifer Mallard. Two days after the home hit the market it sold. It was not a hot market that sold the home. It sold because of Gennifer’s prep work, analysis and strategy. We had listed our home the previous summer; but I listed it in August, which was too late, priced it to high and then the market slumped. Few people looked at our home and there were no offers.
My neighbor, a very sharp businesswoman recommended we try Gennifer. So in April we relisted with Gennifer who is the General George Patton of relators. Within a day we had an outstanding comparative analysis of the true worth of our home compared to the homes we had to compete against. We also had an analysis of what homes were being built within three-miles of our home, what features they had and the price at which they would be listed.
Gennifer also gave us, what I always insisted on in business, a strategy. She told us when to sell, how to get the best price and how to stage the home for sale. Gennifer gave me a list of thirty items in the home that needed repair or needed to be spruced up. None were really expensive. Some, at first seemed silly. Replace the front door knob. I know the front door is the first focus of a buyer as they enter the home, but really. We could not believe how much better the home looked with new hardware on the front door and as we made the series of changes Gennifer suggested. It was the beginning of a mini-face lift for the home.
We followed General Gennifer’s “advice” on staging the home for sale, cut the furniture by a quarter, moved my office from upstairs to the never used living room downstairs. By the time we were finished we did not want to leave. But we did not need a five-bedroom home with a large yard.
After a month of preparation we listed the home on a Saturday, we had eight people look at the home. More on Sunday and sold it on Monday, after receiving several offers.
So the home did not sit on the market without any lookers and worse without any offers. The home sold in two days.
Our favorite part of the process was working with Gennifer in staging the home. By moving furniture to different rooms and some painting the home took on a new glamor. Friends would come to the home and marvel at the freshness of its appeal.
I am a lawyer by training, have handle thousands of cases and transactions during a forty-year career as a corporate lawyer and if I were recommending Gennifer to a friend, I would say she is one of the business persons I have ever met. And believe me selling a home is a business. She is more than the George Patton of real estate. Gennifer navigates you thought the intricacies of selling one of your most valuable assets. You will not get blind-sided. She is a miracle worker. Try her and if you do not agree, I will buy you dinner.
Oh yes. We will “close” with this. We did not want to buy another home; we wanted to rent a home in a planned community. Gennifer found the home and we leased it for four years, under a lease she negotiated.
